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The grocery game: How to shop smartly

ANA LENSE LARRAURI / MIAMI HERALD ILLUSTRATION

By the numbers

• Average number of trips to supermarket per week: 1.9

• Amount of every $100 spent at the grocery on food or beverages: $80.92

• Who does the shopping (in 2005): 69 percent female head of household, 19 percent male head of household, 11 percent both

• Busiest shopping day (2005 figures): Sunday

• Least busy: Wednesday

• Weekly household grocery expenses for a family of four in 2008: $111.90

-- Source: Food Marketing Institute. 2007 figures, unless noted.

glehman@MiamiHerald.com

Consider the challenges faced by the early Americans trying to get their first Thanksgiving meal on the table: Outsmart the wild turkeys, clean the codfish, grind the grain into meal, gather the corn and be grateful that Native American chief Massasoit and his 90 men contributed five deer to the feast. (Today, a nice bottle of wine or homemade pie would be considered sufficient.)

But navigating a modern supermarket in advance of the big day can be almost as daunting. Should the turkey be free-range? Are those ''whole grain'' rolls the real deal? Pay more for organic cranberries and oranges for the sauce? How many calories in that pumpkin pie from the bakery?

That's why the most useful skill for today's supermarket sleuths is the ability to read a nutrition label, not turkey tracks. So, in advance of one of the biggest grocery shopping trips of the year, here are some tips to help you put a meal on the table that's at least as healthful as the one enjoyed at the earliest Thanksgivings.

BUYING ORGANIC

• When is it worthwhile to buy organic? Organic produce is often (but not always) significantly costlier than other food. To spend your food dollar where it will do the most good, Consumers Union, the organization behind Consumer Reports magazine, suggests buying organic versions of these foods as often as possible:

• Produce: Apples, bell peppers, celery, cherries, imported grapes, nectarines, peaches, pears, potatoes, red raspberries, spinach and strawberries.

• Meat, eggs and dairy: Says Consumers Union: ``You greatly reduce the risk of exposure to the agent believed to cause mad cow disease and minimize exposure to other potential toxins in nonorganic feed. You also avoid the results of production methods that use daily supplemental hormones and antibiotics, which have been linked to increased antibacterial resistance in humans.''

• Baby food: ``Children's developing bodies are especially vulnerable to toxins and they may be at risk of higher exposure. Baby food is often made up of condensed fruits or vegetables, potentially concentrating pesticide residues.''

If price is a consideration, the magazine says, you might want to save your money and buy nonorganic asparagus, avocados, bananas, broccoli, cauliflower, sweet corn, kiwi, mangoes, onions, papaya, pineapples, and sweet peas, because they rarely contain multiple pesticide residues.

The same goes for breads and processed foods: The price difference is not reflected in an equivalent health benefit, Consumers Union says.

As for organic seafood and cosmetics: forget it. For varying reasons, the ''organic'' claim is meaningless on these items.

PRODUCE

• Those annoying little stickers on produce have a function beyond getting you to pull the flesh off a nectarine trying to remove them. Five-digit numbers starting with 8 mean the food is genetically modified; five-digit numbers beginning with 9 are for organic produce. Four-digit numbers mean a food is conventionally grown. But the labeling is optional and a creation of the International Federation of Produce Standards, an industry group -- not a government agency.

• ''You can't go wrong with vegetables and fruits unless you buy too much and throw them away,'' says Gayle Dietz, a registered dietitian and nutritional consultant with Dietz and Associates. ''That's why you need to go to the inside of the store for canned fruits in their own juices'' and frozen vegetables.

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